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USAA  |  TOP GUN: MAVERICK
Exclusive Screening and Contextual Alignment. 

Days before its theatrical release, Recurrent Military partnered up with USAA to put on a special, advanced screening of TOP GUN: MAVERICK for the military community on board the USS Intrepid in NYC.

 

In a special night filled with camaraderie, celebration, and gravity-defying aerobatics, active duty service members, veterans, and family members were treated to tours of the aircraft on the Intrepid and a cocktail hour before seeing the summer blockbuster before the rest of the country.

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OUR GOAL

This campaign was created so the world could see how far USAA goes to honor the military community.

 

Behind the scenes, our studio produced additional content and  created custom audiences so USAA can continue to reach the military community with best-in-class financial offers.

USAA  |  TOP GUN: MAVERICK
Branded Content & More

F-14D WALKTHROUGH

We go behind the scenes with the original star of the Top Gun series, the incredible F-14 Tomcat, during USAA's special screening of Top Gun: Maverick aboard the Intrepid Sea, Air & Space Museum.

SUPERFAN MIKE SCHINDLER

For this vet, the original Top Gun was his inspiration for joining the US Navy. Thanks to USAA Mike got a chance to see a special screening of Top Gun: Maverick aboard the USS Intrepid before most of America.

RED CARPET INTERVIEWS

We Are The Mighty was the only military news outlet to get a chance to chat with Top Gun: Maverick star Tom Cruise. WATM's own Rylan Tuohy got to share a special story about family and Top Gun with this larger-than-life celebrity at the premier of the hit blockbuster.

MAVERICK PRESS JUNKET

Navy vet and Top Gun enthusiast Rylan Tuohy got the chance to connect with the cast and crew of Top Gun: Maverick and find out what it was like to go from actor to fighter pilot to make this incredible film a reality.

BILL WHITE SPEECH

Before the premiere, Bill White, USAA SVP and retired U.S. Navy Captain took the time to deliver a special message to a crowd full of service members right before they enjoyed a special, advanced screening of Top Gun: Maverick aboard the USS Intrepid.

NOTE: This video was captured for internal purposes.

AN EVENING TO REMEMBER!

Working with the Marine Corps public affairs office we were able to fill our 180+ theater with active duty and reserve Marines, Sailors, Airmen and Soldiers as well as veterans from the local community.

EDITORIAL SUPPORT

With the event aboard the Intrepid on the horizon, Recurrent Military drafted a mixture of branded and organic editorial content in support of Top Gun: Maverick to get our audience excited about the film. These articles encouraged the participants of our social networks to engage, comment, and share content, fostering an on-going conversation about the blockbuster hit.

‘Top Gun 2’ cast went through legit military training exercises

Tom Cruise is known for going balls out with his stunts and film training. Over the course of the  Mission: Impossible franchise alone, Cruise climbed the world’s tallest...

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‘Top Gun: Maverick’ is amazing: Spoiler-free review

From the moment those first music notes hit, our entire theater was buzzing. I went in rooting for this film — and if you have any affection for the original, then you should, too...

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USAA brought Top Gun: Maverick to active duty and veteran service members aboard USS Intrepid

Clad in special treatment steel, armed with over 54 mounted guns, and capable of carrying over 100 aircraft...

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Find out your call sign and helmet design before you see Top Gun: Maverick

Fighter pilots often use their call signs more than their real names. Whether its earned through a personality trait or an embarrassing story, a call sign becomes part of a pilot's identity.

PERFORMANCE METRICS

Our sponsored and organic content delivered some incredible results for both USAA and Paramount Pictures!

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6.6M+

REACH

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4.1M+

VIEWS

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32.5K+

COMMENTS, LIKES AND SHARES

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