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CareSource Military & Veterans
Agency of Record
Recurrent Military is proud to serve as the agency of record for CareSource Military & Veterans, leading the charge from brand development to full-scale campaign execution. Together, we have built a unified brand presence that connects authentically with the military community, from designing the visual identity to producing commercials, digital content, and nationwide advertising.
From day one, this partnership has been about purpose and performance. Through collaboration, creativity, and deep audience insight, our team continues to help CareSource expand its impact and strengthen its connection to those who serve.
OUR GOAL
Our team developed the full CSMV brand identity for the TRICARE Prime Demo and launched it across the Atlanta and Tampa markets.
We handled every creative and experiential touchpoint — from photography and video production to marketing collateral and live events — introducing this new healthcare product to millions.
USAA | "Masters of the Air"
Branded Content & More
STEERING IN THE SKY
We explored the navigational techniques employed by WWII B-17s as they soared through the air. From Radio Triangulation to Celestial Navigation and Dead Reckoning, our team detailed the intricate methods utilized by navigators to chart their course through the sky.
BEHIND THE STRENGTH
When it comes to taking battle damage and staying in the air, there is one aircraft that flies mightier than the rest: The B-17 Flying fortress. Here, we illustrate how the B-17 contributed to Allied victory during WWII.
THE MIGHTY 8TH
It's been called the greatest air armada ever assembled. In this video, we reveal how the 8th Air Force rose to dominate the skies over Europe and how they paved the way for the Allied ground invasion.
B-17 BY THE NUMBERS
Striving for air superiority, the 100th Bomb Group completed 8,630 missions over German-occupied Europe in less than two years. Their mission: to dismantle enemy production and morale, resulting in the delivery of nearly 20,000 tons of bombs.
AN EVENING TO REMEMBER!
Collaborating closely with local military public affairs offices, we successfully packed both theaters, welcoming a diverse audience of over 570 active duty and reserve Air Force personnel alongside veterans from the surrounding communities.
EDITORIAL SUPPORT
With the screening events on the horizon, Recurrent Military drafted a mixture of branded and organic editorial content in support of Masters of the Air to get our audience excited about the film. These articles encouraged the participants of our social networks to engage, comment, and share content, fostering an on-going conversation about the limited series.
PERFORMANCE METRICS
Our sponsored and organic content delivered some incredible results for both USAA and Apple TV+!
11.4M+
REACH
7.5M+
VIEWS
825K+
COMMENTS, LIKES AND SHARES