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BMW Spartanburg
Video Spotlight

Spartanburg, South Carolina is home to the largest BMW assembly plant in the world. It is also one of the cleanest. BMW | Plant Spartanburg provides over 11,000 jobs and outputs over 1500 vehicles on a daily basis. BMW Group is proud to be a South Carolina leader in providing employment, a U.S. leader in automotive export value and, as we explore in the brand film; Operation Future, a Global leader in mitigating climate change. 

 

From the perspective of three military veterans trading their uniforms for BMW polos, we uncover the nuanced details that provide the same level of fulfillment that comes with military service. Once charged with the mission of protecting our nation and world, now these veterans value the opportunity to support BMW as it continues to pioneer efforts that serve to protect the planet we call home.

View "Operation: Future" Below

Distribution and Reach

This content resonated deeply with audiences in both North and South Carolina, showcasing not only BMW Spartanburg's innovative achievements but also the powerful stories of military veterans finding new purpose in their roles at BMW.

WRAL-TV (Raleigh, NC) - NBC, 120000
WGHP-TV (High Point, NC) - FOX, 120000
WTVD-TV (Durham, NC) - ABC, 55000
WLOS-TV (Asheville, NC) - ABC, 120000
WBTV-TV (Charlotte, NC) - CBS, 120000

WCNC-TV (Charlotte, NC) - NBC, 120000
WNCN-TV (Raleigh, NC) - CBS, 55000
WFMY-TV (Greensboro, NC) - CBS, 120000
WJZY-TV (Charlotte, NC) - FOX, 55000
WYFF-TV (Greenville, SC) - NBC, 120000

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