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Beyond Barracks
Custom Video Series

Through poignant storytelling and heartfelt interviews, this campaign was crafted to shed light on the challenges and triumphs of veterans striving to establish roots. From overcoming financial hurdles to navigating the complexities of the housing market, we crafted a series for Veterans First Mortgage which captured the resilience and determination of veterans in pursuit of the American dream. 

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Home is more than a dwelling, it’s a sanctuary and for our nation's heroes, there’s no more important place. Through thoughtful storytelling, we crafted five videos featuring interviews with four Army veterans and one Air Force veteran who achieved the dream of homeownership with Veterans First Mortgage.
 

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OUR STRATEGY

To foster genuine connections for Veterans First Mortgage, we took a meaningful departure from the traditional sales approach.

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These unique vignettes and stories are the pulse needed to connect with the military community in a truly authentic way.

Beyond Barracks

TK

Canyon City

After 21 years of service in Air Force Pararescue, Sergeant Disney fulfills a lifelong dream of building his home in the canyons. He emphasizes the critical importance of partnering with a mortgage company you can trust.

TROTTING HOME

A U.S. Army veteran and military family owner of Good Shepherd Farm has created a home where family and horses come together under one roof, blending passion and purpose in a shared space.

LIVING OFF THE LAND

Living off the land and embracing sustainability, a U.S. Army combat medic specialist returned to his roots in a cabin built by his grandparents. Inspired by the idea of self-reliance, he established a school focused on teaching primitive skills and bushcraft, fostering a sustainable way of life for future generations.

CASTLE ON THE HILL

Venturing off the grid to discover some of the most unique homes, Veterans First Mortgage came across a truly remarkable find: a desert gem known as "The Castle on the Hill."

LIVING OFF THE LAND

On sacred land steeped in history, an Air Force veteran built a home that serves as both a physical sanctuary and a spiritual retreat. This natural haven, where Native Americans held ceremonies thousands of years ago, resonates with timeless tranquility and profound reverence for the past.

PERFORMANCE METRICS

Our sponsored and organic content delivered some incredible results for Veteran's First Mortgage.

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9M+

REACH

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5M

VIEWS

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15M+

IMPRESSIONS

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